05 February 2010
Imagine being so rich you don't know what to spend your money on. I was astonished to realise there are magazines out there, like Robb Report, that help the rich keep up with the latest "must-have's". I guess it's a reasonable enough idea. After all, wealthy people have advisers in other areas of their lives--finance, medical, legal, public relations. Still, the idea of flicking through a magazine and deciding to buy a multi-million dollar yacht boggles my mind. Do they really need the validation of seeing something in a magazine? Rich and insecure? Mail order catalogues for the million-plus bank accounts? I admit though, Robb Report is fascinating.