I remember in my scribbling days (when I never dared submit anything to any editor and only watched authors at a distance, marvelling at these alien critters) I thought all an author had to do was write the damn book (poem, short story, whatever).
::shakes head at this naivety::
Authors have to promote themselves.
I've just joined the Carina Press authors group on Yahoo (yep, that's why I was fighting the techno beast yesterday) and the authors there are amazing. They're enthusiastic, professional and they promote their work.
I have a high standard to crawl towards. Do you think this blog (so seldom read) counts as promotion? What if I tell the person behind me in line at the supermarket about my awesome paranormal romance novella?