Apparently a romantic song can make a man more willing to part with his money (now there's a finding!) and young women more willing to be picked up.
And major retailers are using scent to sell their brand and products.
It's one of the things I haven't heard discussed re ereaders, but I'll miss the scent of a new book. I love the crisp promising aroma of paper and ink that surrounds me in a new book store. But what if ereaders came with a choose-your-own-scent? Imagine that on the subway, surrounding yourself in a cloud of rose or chocolate or ocean spray.
[The two articles came via Mind Hacks, the neuroscience blog I can't live without.]