Librarians! They'll do anything to get a person to read :)
Over at GalleyCat I just read about In the Stacks, librarians reviewing books in 60 second video snips. I wonder if they get their Kickstarter funding? Hope so.
I've yet to get into the YouTube era, but for those who love their video snips, this ought to prove irresistible.
It reinforces the idea that started bubbling up yesterday as I thought about RomCon -- reviewers are the new heroes/personalities of the book industry. In the Stacks might create a celebrity librarian reviewer.